Steve Rosswick started the Steve Rosswick Collection in October of 2004, as a fun little side-project. Since then, the brand has evolved into an increasingly popular underground label. Catering to exclusive highend boutiques, and his own website; Rosswick's designs are currently being worn by many patrons all over the world, from Utah to New Zealand and practically everywhere in between.

Rosswick's designs are all printed in limited quantities, making each piece a collector's item, and a trendy find for various names in the entertainment biz; including Jessica Simpson, Will Ferrell, Ellen Degeneres, CaCee Cobb, Jessica Stroup, and many others.

With Rosswick's acting career on the upslope, many are worried that he will abandon his namesake label. Rosswick assures everyone that he will do nothing of the sort: "No matter what (I do), I'll always be designing something. I love to do it, it keeps me going."